Update on Nature Cleanse

So the Nature Cleanse Trial through Copeac has been going well. I am making a slight profit with it, and quite happy with my lessons learned. The big thing I learned was to have a landing page!! I was able to get my click costs cut in half, unfortunately I'm having a hard time getting traffic on the keywords I can afford (some are priced way to high in the $2-10 per click range). The cheapest keyword ironically is just a simple plain "colon", unfortunately I get a lot of unrelated traffic there and it's hard to filter out just those looking for the body part colon and some health product to use with it.

Here are my up to date stats on this campaign:

Date	Commissions	PPC Costs	Godaddy Costs	Landing Page?
06/12/2009	$32.00	$49.03 (sale was in the first $20)		No
06/13/2009			11.17	Yes
06/14/2009		$2.09		Yes
06/15/2009		$.27		Yes
06/16/2009		$1.13		Yes
06/20/2009		$1.05		Yes
06/21/2009		$1.18		Yes
06/22/2009		$0.90		Yes
06/23/2009		$3.69		Yes
06/24/2009	$32.00	$3.69		Yes
06/27/2009		$5.29		Yes
06/28/2009		$1.85		Yes
06/29/2009	$32.00	$2.02		Yes

So far, I'm at a net profit of $14.64, however you can tell that I'm doing much better between click 2 and click 3, where the cost to convert was $9.16 and commission was $32.

Also, something important to notice here is how drastically my PPC costs changed after I spent the $11.17 at godaddy to get a landing page (and that costs covers 2 months worth of hosting!!). I can't emphasis enough, if you're serious about marketing a product, get your own landing page!

Lessons Learned:
Spending a few bucks on a landing page is worth it's weight in gold. You have to keep an eye on google, I did have a couple of google "slaps" where they basically made my keyword costs way to high and I had to re-start my campaign by tweaking it a bit. That's what explains the few dead dates with no clicks. And probably the last tip I learned, when you buy a landing page, make it a little generic. I named mine NatureCleanseTrial.com which means I basically can only market Nature Cleanse on there. I probably should have considered getting something more generic like ColonCleanseCentral.com or something along those lines (this example is already registered, and setup basically how I should have set it up).

For those keeping track, I've probably put about 10 hours into the nature cleanse promotion, leaving me making around $1.40/hr. Not all that exciting, and I'm not quitting my day job anytime soon, but I like to think the education I'm getting while doing this experiment has been amazing. I can't believe how much I know about this little known world now.