This year while networking with real estate investors, I ran across a guy online who was showing his affiliate accounts and Bank of America small business accounts in videos where he was clearing $20-50k a day (after google, yahoo, and msn expenses). I figured I had to have another shot at this.
I started doing more research with clickbank and decided to go with their top 2 products and try to market them. Here are the details of those tests.
| Date | PPC Expense | Commissions | Product |
|---|---|---|---|
| 06/07/2009 | $2.00 | $11.98 | Twitter Traffic Machine |
| 06/08/2009 | $15.68 | $0 | Twitter Traffic Machine |
| 06/09/2009 | $12.38 | $0 | Twitter Traffic Machine |
| 06/09/2009 | $7.44 | $42.13 | Clickbank Code |
| 06/10/2009 | $37.48 | $0 | Clickbank Code |
As you can see I experienced beginners luck on both of them on the first day, and the addiction drove me wild. I spent well more than my earnings (commissions column) to try and get the second sale on both those products for nothing!! UGH!! How frustrating.
Lessons Learned:
I was a bit too eager, I was doing direct linking instead of getting my own landing page (as almost every profitable PPC or CPA advertiser will tell you that you need). I think this led to higher than normal google adwords costs (twitter traffic machine was 34 clicks at ~$0.88/ea, clickbank code was 71 clicks at ~$0.63). I think if I could have got my click costs at $.40 or less for CBC and $.20 or less for TTM, I could have made them profitable.
Overall, I'm very satisfied I was actually able to convert some products, which I was NEVER able to do last year. Like I said, I've learned a lot. Net loss = $20.87.
